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This role requires a Social Media Specialist who understands luxury aesthetics, can build visually refined brand storytelling, and uses analytics to improve campaign performance. The role is designed for someone who can contribute quickly, make data-backed decisions, and focus on building brand awareness, increasing brand recall and top-of-mind awareness while also influencing conversions, return on ad spend, customer acquisition cost, and engagement quality instead of surface-level metrics.
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Create and manage visually polished social media content across key platforms, including short-form video, static creatives, captions, and campaign assets that reflect luxury brand standards.
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Build and execute content calendars and campaign plans aligned with brand and business goals.
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Manage community interactions with a tone suited to premium audiences and maintain brand consistency in every response.
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Monitor platform trends, competitor activity, and changes in audience behaviour to improve content and campaign efficiency.
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Collaborate with design, content, and marketing teams to ensure strong creative execution and measurable outcomes.
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Collaborate with external agencies, give clear and critical feedback, and ensure timely delivery of creatives.
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Research and track what the competition is doing and work to stay ahead through sharper creative and faster execution.
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Understand community sentiment within the watch community in India and globally, and respond with relevant, audience-aware content and engagement.
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Quality-check all copy and captions, and understand the difference between mass-market storytelling and luxury storytelling.
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