The Product Strategy & Innovation – Industrial Coatings & Auto OEM is responsible for defining and driving the long-term product vision across Auto OEM and Industrial Coatings segments. This role integrates deep customer insight, competitive intelligence, and sustainability alignment to shape a differentiated and future-ready product portfolio. The role also leads innovation and portfolio strategy through cross-functional collaboration.
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Customer & Market Insight
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Understand and capture both stated and latent customer needs across key accounts.
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Develop tailored product, service, and solution offerings to maximize customer value and margins.
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Capture and analyze Voice of Customer (VoC) to improve Net Promoter Score (NPS).
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Monitor leading and lagging indicators across the coatings industry and regional markets.
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Competitive & Ecosystem Analysis
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Analyze current and emerging technology portfolios in the coatings space.
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Evaluate alignment with sustainability trends and regulatory shifts (e.g., low-VOC, recyclability).
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Portfolio Strategy & Innovation
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Design and manage a Multi-Generation Product Portfolio (MGPP) across substrates and applications.
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Drive innovation by identifying customer challenges (e.g., adhesion on recycled plastics).
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Ensure coverage across substrate protection, decorative (liquid/powder), and functional coatings.
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Strategic Leadership & Alignment
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Lead product strategy and roadmap development in collaboration with R&D and commercial teams.
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Align internal stakeholders on long-term product direction and investment priorities.
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