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Provide market intelligence (understanding of demand, consumer behavior, competitor operations etc.) and trends to enable shaping the area sales plan
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Develop the sales plan for the territory aligned with the plan for the area.
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Bifurcate the territory sales targets to targets by brand (UB economy, HUM), SKUs and outlets basis sales trends (last year industry, current), potential etc.
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Engage with the supervisor for expense budget for the territory. Monitor expenditure vis-à-vis the budget and manage deviations
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Monitor allocated sales and distribution targets and conduct daily discussions with the team to review performance by outlet. Identify deviation/s, analyze root cause, and plan/escalate for timely course correction
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Consolidate feedback from the partners and share with the supervisor
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Follow up with concerned stakeholders for receivables and settlement of claims
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Ensure adherence to sales SOPs (as applicable) by team
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Build and maintain mutually beneficial relationships both within and external to the organization to ensure achievement of sales objectives
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Engage with key stakeholders at depots, retailer, syndicate outlets to: drive increased sales
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Identify opportunity to increase visibility and reach of UBL products
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Get input on competitor brand performance
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Get feedback for business improvement
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Engage with ASMs during the Branch meets to exchange best practices
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