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We are looking for a Head of Marketing – Refinish to lead the marketing and growth agenda for the Automotive Refinish business. The role will own marketing strategy, growth strategy, new-segment development, product management, brand positioning, dealer/customer loyalty and sales enablement, working closely with Sales, Product, Technical and Business teams.
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The role will be particularly focused on strengthening PPG Asian Paints’ position with automotive bodyshops, OEMs and commercial transport customers, while identifying new growth opportunities across the ecosystem.
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1. Marketing & Growth Strategy
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Develop and execute the overall marketing strategy for the Refinish business in alignment with business objectives.
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Identify market opportunities, customer trends, competitive movements and whitespace opportunities to drive profitable growth.
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Build segment-wise strategies across bodyshops, OEMs and commercial transport.
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Drive market/category development initiatives and strengthen PPG Asian Paints’ competitive positioning.
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2. New Segment Development
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Identify and build new customer segments, channels and adjacent business opportunities.
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Develop business cases for new segments, propositions and go-to-market models.
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Work with Sales and Business teams to convert market opportunities into scalable revenue streams.
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3. Product Management & Portfolio Strategy
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Own portfolio strategy across premium, mid-market and economy refinish offerings.
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Drive product lifecycle management, new product launches, pricing/value proposition and portfolio rationalisation.
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Translate customer and market needs into product propositions in collaboration with R&D and technical teams.
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Support differentiated solutions for bodyshops and commercial transport customers.
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PPG Asian Paints’ portfolio spans products such as Aquabase Plus, Envirobase HP, 2K Nexa Autocolor, Deltron, Bilux, ACS, Enza and ASPA, alongside digital colour-management and bodyshop solutions.
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4. Brand Positioning & Consumer/Customer Engagement
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Strengthen the positioning and visibility of PPG Asian Paints’ Refinish brands across target customer segments.
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Develop differentiated value propositions based on quality, productivity, colour accuracy, sustainability, turnaround time and profitability for bodyshops.
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Lead campaigns, activations and customer engagement programmes.
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5. Dealer Development & Loyalty
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Develop and drive dealer/bodyshop loyalty and engagement programmes.
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Build initiatives that improve customer retention, share of wallet and lifetime value.
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Partner with Sales to strengthen dealer capability, advocacy and business performance.
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Develop customer segmentation and differentiated engagement journeys.
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PPG Asian Paints has a network of 2,000+ dealers for its economy refinish business and also operates CARE training centres in Mumbai, Delhi, Kolkata and Chennai.
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Build marketing tools, propositions, campaigns and content that directly enable the sales organisation.
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Develop segment-specific sales pitches, customer value propositions and competitive intelligence.
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Equip the sales/channel teams with insights, product stories and market intelligence to improve conversion.
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Partner with Sales to track effectiveness of marketing investments.
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7. Digital & Data-led Marketing
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