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Participate in the development of the sales strategy for the region to understand the annual sales targets (volume sold, turnover, profitability) and corresponding expectations from the concerned state.
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Leverage market intelligence (understanding of demand, consumer behavior, competitor operations, etc.) and provide sales projections to help in quarterly and long-range planning.
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Lead the implementation of the regional strategy and sales plan in the state through Primary Sales planning to detail SKUs to be procured per month.
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Engage with the Head of Regional Sales to earmark the budget for the state vis-à-vis last year’s spending, sales plan, overheads, and costs. Monitor expenditures against the budget and manage deviations.
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(In case of a Corporation market) Track to ensure timely generation of Purchase Orders by the CNF. Report any back orders and OFS to the CSO on priority.
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Ensure the width of distribution and adequate availability of SKUs across depots, distributors, and wholesaler premises.
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Build and maintain mutually beneficial relationships both within and external to the organization to ensure achievement of sales objectives.
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Engage with government corporations, distributors, and wholesalers to drive increased sales and identify opportunities to enhance the visibility and reach of UBL products.
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